Howard Theriot
Howard's latest writings
The Conceptual Framework
With the second installment of our five-part series about getting the most from your design and advertising projects, I’d like to address a topic we see many small business owners repeatedly overlooking in their marketing efforts: campaign concept. When we discuss creativity, we often define it in terms of talent, originality, fashion, trends, and award winning innovation. For the sake of the bottom-line however, we must... (posted by Howard 304 days 17 hours ago.)
With the second installment of our five-part series about getting the most from your design and advertising projects, I’d like to address a topic we see many small business owners repeatedly overlooking in their marketing efforts: campaign concept. When we discuss creativity, we often define it in terms of talent, originality, fashion, trends, and award winning innovation. For the sake of the bottom-line however, we must... (posted by Howard 304 days 17 hours ago.)
Advertising Design: Planning For Success
This is the first in a five part series to help you, as a marketer, get the most from your design and advertising projects. The following information, advice, and tips are compiled from 22 years experience dealing with the best and worst habits of a wide variety of clients on an even wider variety of projects. Getting started on your next marketing project shouldn’t mean staring at a blank page wondering... (posted by Howard 344 days 17 hours ago.)
This is the first in a five part series to help you, as a marketer, get the most from your design and advertising projects. The following information, advice, and tips are compiled from 22 years experience dealing with the best and worst habits of a wide variety of clients on an even wider variety of projects. Getting started on your next marketing project shouldn’t mean staring at a blank page wondering... (posted by Howard 344 days 17 hours ago.)
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